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How to Measure Influencer Marketing Success for Your Ecommerce Store

by Jack Paxton | eCommerce

TL;DR Influencer campaigns for ecommerce deliver $5–$6 in revenue per $1 spent on average, but measuring this return requires pre-campaign goal-setting, proper UTM and promo code attribution, and a measurement framework that captures both direct conversions and...

Why Are You Getting TikTok Ad Clicks But No Ecommerce Sales?

by Jack Paxton | Customer Acquisition, Tiktok Ads

TL;DR TikTok ad clicks without conversions almost always point to a broken link between ad audience and landing page—your TikTok viewer expects a seamless, fast, mobile-optimized experience, and any friction (slow load time, desktop-only layouts, price/product...

How do 2025 Trump’s Tarrifs Impact Ecommerce: 7 Key Things Every Merchant Should Know

by Jack Paxton | Customer Acquisition, eCommerce

How Trump’s 2025 tariffs impact ecommerce: From rising costs to ad spend cuts, here are 7 key insights every online seller needs to know.

8 Best Shipping Solutions for Shopify in 2025

by Jack Paxton | Customer Acquisition, eCommerce, Shopify, Tools

Shipping is the line item that quietly eats DTC margin. Most Shopify brands start on the platform's built-in shipping and outgrow it within a year — either because a single carrier is no longer the cheapest option for every package, or because packing and printing...

Micro Influencer Collaboration Strategies for Small eCommerce: A Complete Guide for 2025

by Jack Paxton | Customer Acquisition

Micro- influencer marketing is a cost-effective way for small eCommerce brands to connect with their audience. Micro-influencers (10,000-100,000 followers) boast a 6.7% engagement rate—60% higher than celebrity influencers—and brands see $4.12 return for every $1...