The Health + Wellness Marketing Agency That Scales DTC Brands on Repeat Orders
- ✓ Paid ads, Klaviyo retention and creator whitelisting built around subscription and reorder economics
- ✓ $336M+ in profitable ad spend managed for DTC brands since 2011
- ✓ Supplement brands scaled: 5.6x monthly revenue in 6 months, 3.3x net sales in 12
- ✓ Creative written inside FDA, FTC and ad platform health claim rules
- ✓ Transparent MER, new-customer ROAS, CPA and LTV reporting
What We Do
Health + Wellness Marketing Services for eCommerce Brands
Wellness Growth Strategy
Full account audit, payback-period modelling and channel mix across paid, email and creators, tuned to your category (supplements, nutrition, functional beverages, fitness) and to how often customers reorder.
Claim-Safe Creative
In-house designers plus AI tools producing ingredient explainers, founder stories, routine videos and customer proof, written to stay inside structure-function claim rules so ads get approved and stay live.
Cross-Channel Paid Media
Meta Ads, Google Search and Shopping, TikTok Spark Ads and YouTube, with new-customer and returning-customer results reported separately so repeat buyers can't flatter the account.
Klaviyo Email + SMS + Subscriptions
Klaviyo Partner execution: welcome, cart, post-purchase education, replenishment timed to serving count, subscription save and win-back flows that lift second-order rate.
Offers + Subscription Economics
Subscribe-and-save, bundles and starter kits tested against CAC payback and 90-day LTV, not just first-order conversion rate.
Tracking & Attribution
Triple Whale + Northbeam + GA4 + Meta CAPI + Klaviyo attribution for cross-channel revenue, MER, LTV cohorts by product and subscription vs one-time reporting.
Top Growth Marketing is a DTC health + wellness marketing agency founded in 2011 that scales supplement, nutrition, functional beverage and fitness brands across Meta, Google, TikTok, Klaviyo and creator whitelisting. Published supplement results include 5.6x monthly revenue in 6 months and 3.3x net sales in 12 months, built on claim-safe creative, subscription offers and replenishment flows. Month-to-month with a first-month money-back guarantee. Pricing $2,000–$10,000/month for wellness brands doing $100K–$25M in annual revenue.
QUICK ANSWERS
What Does a Health and Wellness Marketing Agency Do?
A health and wellness marketing agency runs paid acquisition (Meta, Google, TikTok), Klaviyo email + SMS and creator programs for supplement, nutrition and wellness brands. The specialist skill is working inside FDA and FTC claim rules and ad platform health policies, so campaigns scale without being rejected.
Health and wellness marketing agency fees typically range from $2,000–$10,000/month depending on revenue tier and channel scope. Top Growth Marketing works with DTC wellness brands doing $100K–$25M in annual revenue, month-to-month with no long-term contracts.
Most brands see a 10–30% revenue lift within 60 days from fixing Klaviyo replenishment flows and tightening paid creative. Subscription and LTV gains take longer to read: plan on 90–180 days, because the payoff arrives with the second and third order.
Trusted by 218+ eCommerce brands including:
Ready to Scale Your Wellness Brand?
See why 218+ DTC brands trust Top Growth Marketing with their ad spend.
COMPARE OPTIONS
How Top Growth Marketing Compares to Your Alternatives
Most DTC brands choose between three options when scaling health and wellness marketing: hire in-house, hire a generalist agency, or hire a DTC specialist like TGM. Here's an honest breakdown.
| Capability | Top Growth Marketing | In-House Media Buyer | Typical Agency |
|---|---|---|---|
| Monthly cost | $3K–$10K | $10K–$20K (salary + benefits + tools) | $5K–$15K |
| In-house creative production | ✅ Full team | ❌ Extra hire | ⚠️ Often outsourced |
| DTC/eCommerce specialization | ✅ 218+ brands, since 2011 | ⚠️ Depends on hire | ❌ Usually generalist |
| Cross-brand data & learnings | ✅ $336M+ managed | ❌ Single-brand view | ⚠️ Varies |
| Attribution stack (MER, Triple Whale, Northbeam) | ✅ Included | ⚠️ You pay + configure | ❌ Usually not included |
| Contract length | Month-to-month | Employment contract | 6–12 month LOCKED contracts |
| First month money-back guarantee | ✅ Yes | ❌ No | ❌ No |
| Transparent reporting dashboard | ✅ Real-time | ⚠️ You build it | ⚠️ Monthly PDFs |
| Time to launch | 7–14 days | 60–90 days (hiring + ramp) | 14–30 days |
| Avg ROAS | 3–5x | Varies widely | 2–4x |
Sound Familiar?
Most Health and Wellness Marketing Agencies Are Wasting Your Money
Ads Rejected, Nobody Knows Why
Half your creative gets flagged for health claims and the agency keeps resubmitting it. Every rejection costs learning time and puts the ad account at risk.
Paying for One-Time Buyers
CAC sits level with first-order value and nothing is built to earn the second order. No replenishment flow, no subscription save, no payback reporting.
Zero Transparency
You can't get straight answers about what's working, what's not, and why. Just vague monthly reports full of vanity metrics.
Get Results
Health + Wellness Marketing Results From Our DTC Partner Brands
Supplements
Vitamin B12 Inhaler Brand
Scaled monthly revenue 5.6x over six months through higher creative volume on Meta and a rebuilt Klaviyo flow stack, with spend held profitable against contribution margin.
5.6x Monthly Revenue
Red-Light Therapy
Joovv
High-ticket wellness devices scaled with Meta, Google and creator content since 2018, holding a $42 CPA on a $1,400+ average order.
21x Blended ROAS
Hydration
Taste Salud
Lifted blended Meta + Google ROAS 63% year over year while scaling spend, on a retainer active since 2023.
+63% YoY ROAS Lift
Trusted Platform Partners
Ready to Scale Your Wellness Brand?
See why 218+ DTC brands trust Top Growth Marketing with their ad spend.
How It Works
Our Wellness Marketing Process: From First Call to Profitable Repeat Revenue
1. Wellness Account Audit
We audit paid, email, subscription data and unit economics to find the biggest leaks, including which claims are getting ads rejected.
2. Payback + Claims Blueprint (AI-Assisted)
We set target CAC from your margins and reorder rate, and write a claims guide your creative has to pass.
3. Launch Paid + Email + Creator Programs
Our team handles everything: creative, strategy, AI optimization and the Klaviyo flow build.
4. Scale + Optimize Wellness LTV
Once we find what works, we scale while protecting payback period and unit economics.
EXPERTISE & Featured In
Curious what's converting right now?
Browse the live swipe file of real, currently-running supplement & wellness ads, refreshed monthly.
Our Approach
We Don't Just Run Wellness Ads. We Engineer Repeat Revenue.
Acquisition Tied to Retention
From first-touch education through the reorder reminder and the subscription save, we build every stage of the funnel so paid, email and creators work off the same customer data.
Claim-Safe Creative at Volume
AI-assisted production of ingredient breakdowns, routine videos and real customer UGC, each checked against claim rules and tested against revenue per session.
Transparent Reporting
Live dashboard and weekly reports with real strategy, not vanity numbers. You'll always know what your ad dollars are doing and why we're making the decisions we make.
DTC Expertise Since 2011
We've managed $336M+ in eCom ad spend. We know what works for online brands at every stage, from first sale to eight figures.
Chat With Jack Paxton
Founder and Growth Marketing Expert
Jack comes armed with over 12+ years of expertise, propelling eCommerce brands to new levels of profitability through every marketing strategy you've ever heard of – and some you haven't.
Health and Wellness Marketing Agency Reviews From DTC Brand Founders
Being able to trust our partners to do the best job possible makes our lives that much easier. Jack and Jenn at Top Growth Marketing are experts in what they do and will go above and beyond to create value for their clients.
We’ve worked with TGM for over 3 years, growing our revenue by 280% while reducing CPA’s and CPM’s. These guys know what they’re doing, hands down.
The company has increased their sales by 502% since working with Top Growth Marketing.
The team's workflow has been effective, facilitating monthly calls where they review results.
They provide clear and readable sales reports. Their commitment to meeting the client's expectations is impressive.
We have been working with them for 2 years after seeing them speak at a Shopify conference. Top Growth Marketing has been such a game-changer for us.
So if you are looking for a great partner that delivers results, I highly suggest TGM.
See full video testimonials here.
Jack is one of the most driven, genuine, efficient and dynamic people I've ever had the pleasure of working with. He was instrumental in growing brands to multimillion-dollar status, all within the tightest performance-driven ROI requirements.
He balanced outward-facing client presentation skills with deep hands-on knowledge on a level I've not seen before.
Ready to Scale Your Wellness Brand?
Still have questions? Let's talk through your growth plan.
FAQ
Health and Wellness Marketing Agency FAQs
What does a health and wellness marketing agency do?
A health and wellness marketing agency builds and runs the growth stack for DTC wellness brands: supplements, nutrition, functional beverages and fitness products. At Top Growth Marketing we handle paid ads (Meta, Google, TikTok), Klaviyo email + SMS (welcome, replenishment, subscription and win-back flows) and creator whitelisting, all written inside health claim rules.
How much does your health and wellness marketing agency cost?
Our fees range from $2,000 to $10,000 per month depending on revenue tier and channel scope. We work with DTC wellness brands doing $100K to $25M in annual revenue. Pricing is transparent, month-to-month, and typically includes strategy, paid ad management, Klaviyo flows, AI-assisted creative and attribution.
How quickly will I see wellness brand revenue growth?
Most brands see a 10–30% revenue lift within the first 60 days from fixing Klaviyo replenishment and post-purchase flows and tightening paid creative. Subscription and repeat-purchase gains typically take 90–180 days to show, because they depend on the second and third order.
Do you require long-term contracts?
No. Engagements are month-to-month with a 30-day notice period and a first-month money-back guarantee.
What wellness categories do you work with?
Vitamins and supplements, protein and nutrition, functional beverages, hydration, nootropics and fitness products sold direct to consumer. Our published supplements and healthcare case study covers brands that grew monthly revenue 5.6x in six months and net sales 3.3x in twelve. We work with product brands, not clinics or medical practices.
How do you keep health ads compliant?
Creative and copy are written and reviewed against FDA and FTC claim rules, the DSHEA structure-function framework and Meta, Google and TikTok health policies before launch. We are a marketing agency, not a law firm, so new or regulated claims should still go to your own counsel.
Do you handle influencer marketing and whitelisting for wellness brands?
Yes. We source and vet creators, handle whitelisting agreements, and run Meta Partnership Ads and TikTok Spark Ads from creator accounts, with claims and disclosures checked before spend goes behind the content.
What minimum revenue do I need to work with TGM?
Our floor is $100K+ in annual revenue. Brands doing $100K–$25M annually are our sweet spot. Below $100K, the combination of agency fees plus managed channel spend doesn't work mathematically.
Do you handle subscriptions and replenishment?
Yes. We build Klaviyo replenishment flows timed to serving count (30, 60 or 90 days), subscription save and win-back flows, and report CAC payback and repeat rate alongside ROAS.
How is Top Growth Marketing different from other health and wellness marketing agencies?
Four things: (1) DTC specialization since 2011 with $336M+ in ad spend managed and published supplement case studies, (2) claim-safe creative produced in-house with AI assistance, (3) paid, Klaviyo retention and creator whitelisting under one roof, and (4) month-to-month with a first-month money-back guarantee. For SEO and CRO we refer to vetted partners.
MORE DTC SERVICES
Related Services to Pair with This One
Our Zero-Risk Guarantee
We work on a month-to-month basis, no long-term contracts and first month money back guarantee. If we're not delivering results, you can walk away at any time – no penalties, no fine print. Most of our clients stay for years because the results speak for themselves.
No Long-Term
Contracts
Cashflow Friendly
Billing
Cancel
Anytime
Transparent
Strategist
