HALE BOB CASE STUDY · PREMIUM WOMEN'S FASHION

From 3 to 33 ROAS — how we built Hale Bob a full-funnel omnichannel growth engine

+124.77% revenue7-Figure Klaviyo Yr310× ROAS sustained

Hale Bob is a premium women's fashion brand celebrated for hand-painted prints, bold silhouettes, and resort-inspired aesthetics. Top Growth Marketing partnered with Hale Bob in July to build the digital infrastructure to match — Meta, Google, Bing, and Klaviyo unified into a single omnichannel growth engine. The result: +39.6% lift in Month 1, +124.77% revenue across 18 months, and a 7-figure annual Klaviyo program by Year 3.

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TL;DR — What this Hale Bob case study covers

We help DTC Hale Bob scale with Meta Ads, Google Ads, Klaviyo email/SMS, and creator whitelisting — running as one connected growth engine. Real highlights from the portfolio: +124.77% revenue over 18 months, 7-figure Klaviyo Year 3 on Hale Bob, 10×–15× sustained ROAS / ROI at scale, sustained, and 8.2M+ email recipients reached layered into a single funnel. Every engagement is measured against real contribution margin — not vanity ROAS.

What Hale Bob sells: Premium women's fashion — hand-painted prints, bold silhouettes, resort + editorial collections. $200–$1,500 AOV. Active TGM partner since July 2022.
What we run: Meta Ads (FB + IG), Google + Bing Ads, Klaviyo email + SMS, creator whitelisting + Partnership Ads, and editorial creative production — with AI-assisted hook + send-time optimisation.
How we measure: Real contribution margin tied to your P&L, not platform-reported ROAS. Weekly loop, 90-day compounding cadence.

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Results · Challenges · Strategy · Process · Creative · FAQ

RESULTS

Hale Bob performance — at-scale

Four Hale Bob performance snapshots from the partnership — pre-TGM baseline vs. post-TGM scale. Each card is the actual stat graphic from the account.

HALE BOB — 18-MONTH LIFT

+124.77% revenue lift across 18 months. The five-channel engine — Meta, Google, Bing, Klaviyo Email + SMS — built and rebalanced from month 1.

CHANNEL REVENUE MIX

Meta 53% / Google + Bing 30.1% / Klaviyo 16.9%. No single-channel dependency; the mix is built to absorb iOS attribution wobble and Q4 CPM spikes.

Healthy drink mix DTC paid media case study stats — Top Growth Marketing

KLAVIYO YEAR 3 — EMAIL + SMS

7-figure Year 3 lifecycle revenue. 8.2M+ email recipients reached, 41.6% avg open rate, 70.9% peak Feb 2025 — more than 2× the fashion industry average.

DTC beauty portfolio average paid media case study stats

EMAIL DELIVERABILITY

Spam −73.6%, bounces −22.8%, unsubscribes −45.3% YoY. Three years of compounding deliverability work means every Klaviyo send lands in the inbox at the open rate above.

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SNAPSHOT

From kick-off to crushing target — 6 months flat

MONTH 0

Pre-TGM baseline

Hale Bob was running paid spend with a ROAS of ~3×, no Klaviyo lifecycle program, and creative refreshed quarterly. This was the baseline we measured every move against.

MONTH 01

+39.6% lift

First 30 days under TGM. Meta and Google rebuilt around a single revenue engine. Klaviyo welcome + browse + cart flows shipped. Result: +39.6% revenue lift in the first month, with the same ad spend.

MONTH 6

7× ROAS / 10× ROI

ROAS and ROI targets crossed inside 6 months — 7× blended ROAS, 10× ROI on tracked spend. From that point forward the profitability floor has never been breached. Today: sustaining 10× ROAS / 15× ROI.

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YOY SNAPSHOT — HALE BOB

YoY Compounding growth, not a one-quarter spike

YOY REV LIFT

+124.77%

Total revenue growth Jul — Dec (first 18 months with TGM)

BLENDED NC-ROAS

+39.6%

Month-1 revenue lift in our first 30 days running Hale Bob

ENGAGEMENT

7-Figure

Annual Klaviyo revenue in Year 3 on 41.6% open rate.

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THE CHALLENGES

What Hale Bob's growth tells us about premium DTC fashion

⚠️

Premium price-point friction

Hale Bob’s premium AOV ($200–$1,500) means buyers don’t impulse-buy hand-painted prints. They want fit confidence, fabric proof and creator validation. Without a 7+ touch nurture funnel and editorial-grade UGC, first-touch paid spend stalls.

⚠️

Seasonal collection cycles

Premium fashion drops in 6-week resort, summer and fall windows. ROAS swings wildly without disciplined budget pacing and pre-launch interest capture. A flat evergreen strategy can’t ride the seasonal demand spikes.

⚠️

Creative fatigue at scale

5–12 active creatives in premium fashion burn out fast. Repeating the same imagery for 30 days drives CPM creep and ROAS decay. We ship 6–8 new hook concepts each month plus rotating lifestyle creator content to keep the feed fresh.

⚠️

Influencer & creator saturation

Hale Bob’s audience is discerning — affluent women who spot inauthentic creator content in seconds. Wrong creator picks tank brand trust and ROAS overnight. We vet creators for editorial taste, secure full usage rights + Partnership Ads access, and rotate hand-picked creator content into the always-on funnel.

YOY EMAIL SNAPSHOT — HALE BOB

Klaviyo Email lifecycle — 7-figure revenue in Year 3

EMAILS SENT

8.2M+

Email recipients reached across 12 months of campaigns — a full lifecycle program from welcome to win-back.

EMAIL RECIPIENTS

41.6%

Average open rate across all email campaigns in Year 3 — more than double the fashion industry average. Driven by relentless list hygiene + segmentation.

AVG OPEN RATE

70.9%

Peak open rate hit in February — the result of three years of compounding deliverability work. Spam −73.6%, bounces −22.8%, unsubscribes −45.3% YoY.

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218+

DTC brands scaled

$336M+

Profitable ad spend

5.2+

Blended ROAS at scale

2011

Agency Founded

WHAT UNLOCKED HALE BOB'S OMNICHANNEL GROWTH

What separates compounding-growth brands like Hale Bob from stuck ones — side by side

Across our DTC fashion partners, a pattern repeats. Brands that hit compounding growth (like Hale Bob, +124.77% in 18 months) share specific operational, financial and mindset traits — and the ones that stay stuck share the opposite. Here's the 9-point playbook we use to diagnose a new brand before we start spending a dollar.

Trait	Compounding-growth brands like Hale Bob	Stuck DTC brands
Margins	✅ Track true contribution margin & MER.	⚠️ Optimise to platform ROAS only.
Creative	✅ 6–8 quality hook concepts/month.	⚠️ Same 2–3 ads on rotation for months.
Tracking	✅ Server-side + CAPI + view-through stitched.	⚠️ iOS-blind. Pixel only.
Email/SMS	✅ 9+ behavioural flows + 1-2× weekly campaigns.	⚠️ Welcome flow only. Batch-and-blast.
Offers	✅ Bundles, subscribe-and-save, GWP that seeds UGC.	⚠️ Single SKU. Sitewide 15% off when sales dip.
Retention	✅ LTV ≥ 6× CAC. Upgrade + winback ads.	⚠️ CAC ≈ AOV. Reorder rate single digits.
Finance ops	✅ Live reporting + ad-level and hook performance.	⚠️ Monthly report. ROAS goal is a gut number.
Team	✅ Growth lead + creative + ads — one pod.	⚠️ One generalist juggling everything.
Mindset	✅ Brand and direct-response — paid, owned, earned linked.	⚠️ Brand vs DR treated as enemies.

If more than half of the right-column traits sound familiar — that's our bread and butter. Book a 30-minute audit and we'll show you the 3 unlocks that move a brand out of the stuck column fastest.

Want results like these for your brand?

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OUR STRATEGY

Four pillars — paid + owned + creator + creative

We layer Meta + Google paid acquisition on top of Klaviyo email/SMS retention, then amplify with creator whitelisting and constant creative iteration. Every campaign tracks back to contribution margin — not vanity ROAS.

Paid Social — Meta

Full-funnel Meta prospecting with dynamic creative testing, CAPI tracking, and incrementality checks. Hale Bob wins on layered Meta + Google + Bing + Klaviyo — the same buyer touched 8-12 times before purchase. Education + social proof + retargeting compound.

AI boost: AI-assisted: ad angle brainstorming, 50+ hook variants/week, automated creative-fatigue detection.

Paid Search — Google Ads

Shopping campaigns + Performance Max + Search for high-intent fashion terms ("silk maxi dress", "resort wear", "premium designer dress"). Hale Bob buyers research before buying — Google + Bing capture the bottom-of-funnel intent for hand-painted dresses and resort moments at strong ROAS.

AI boost: AI-assisted: search-term mining, responsive ad variant generation, automated budget reallocation.

Owned — Klaviyo Email & SMS

Lifecycle marketing as a profit engine. We migrated Hale Bob to Klaviyo and built every flow from scratch — welcome series, browse + cart abandonment, post-purchase cross-sell, win-back, and seasonal sends. By Year 3, Klaviyo drove 7-figure annual revenue with a 41.6% open rate (70.9% peak in Feb) across 8.2M+ email recipients reached.

AI boost: AI-assisted: subject-line testing, send-time optimization, predictive segment generation, and churn-risk modeling on the Klaviyo customer base.

Creator & Creative — editorial iteration

Editorial creative built specifically for the Hale Bob shopper — bold imagery, lifestyle copy, hand-painted print stories. We test static, carousel, and UGC formats, scale winners hard, cut losers fast. Creator/influencer whitelisting amplifies the brand’s authentic voice with paid distribution behind it.

AI boost: AI-assisted: ad-angle brainstorming, hook variant generation (50+/week), automated creative-fatigue detection, and AI-cut UGC variants for rapid iteration.

DELIVERABLES

How the ad + email engine adds up — Year 3 mix

🎬

Meta — 53% of revenue

Feed, Reels, Stories and Creator Emails — 14.2% of revenue via Partnership Ads. Hand-painted print storytelling + lifestyle creative drive most net-new customers. Advantage+ Audience handles scaling while we ship 6–8 fresh hooks every month.

⚙️

Google + Bing — 30.1% of revenue

Brand defence on hale bob + collection-name searches at near-100% impression share. Non-brand intent on premium dress + painted print kaftan searches. Performance Max as the long-tail SKU + dynamic remarketing safety net.

🤝

Klaviyo Email — 14.2% of revenue

7-figure Year 3 lifecycle program. 9+ behavioural flows + 2× weekly campaign sends. 41.6% avg open rate, 70.9% peak Feb 2025 — more than 2× the fashion industry average.

🤗

Klaviyo SMS — 2.7% of revenue

VIP early access, drop-day notifications and abandoned-cart recovery. +66% recipients YoY in Year 3 — the highest CTR-to-conversion ratio in the engine.

THE FULL PLAYBOOK

15 tactics we repeatedly deploy for premium fashion brands like Hale Bob

Below is the operating playbook — the same 15-piece framework we run on the Hale Bob account. We don't apply all 15 every time. We start with the 3-4 that will move the specific growth constraint your brand is stuck on, then layer from there. Tap any tactic to expand.

01 — Meta prospecting, margin-tuned

Lookalikes and broad-interest testing judged against contribution margin, not ad-account ROAS. F&B brands typically waste 20-30% of top-of-funnel spend without margin gating. Outcome: NC-CPA at or below target, reviewed weekly.

02 — Giveaway + intention-word quizzes

Quiz and prize-entry mechanics that pull prospects at 40-60% lower CPM than purchase ads, then retarget across Meta, Google and email. Outcome: 2-3x cheaper list growth vs. standard popups, pre-qualified by category and use case.

03 — Cross-channel nurturing

One buyer, one story — Meta + Google + Klaviyo + SMS carrying the same message arc from first touch to purchase. Kills single-touch attribution traps. Outcome: Blended CAC drops 15-25% as warm touchpoints compound.

04 — UGC creative engine

Editorial product close-ups, lifestyle on-model moments, behind-the-print process clips, and unboxing reveals of new collections cut into 15-20 variants per angle. AI-assisted cutdowns and captioning; humans script and shoot to keep voice intact. Outcome: 2-3x CTR vs. brand-owned creative in our F&B portfolio.

05 — SKU-aware launch framework

New collection/format drops or category extensions built on top-seller data so each launch compounds revenue. Outcome: Launch AOV holds or lifts; hero-SKU velocity unaffected.

06 — Intent-matched message stacks

Ad copy tuned to where the buyer actually is — first-try buyer vs. daily-routine reorder vs. competitor switch — not a single broad hook. AI generates the variant matrix; humans pick the winners. Outcome: Lower fatigue, longer creative lifespan.

07 — Winning-audience discovery

Structured prospecting tests that isolate the one scalable audience for your brand, then pour budget behind it without collapsing efficiency. Outcome: Clear green-light audience within 30-45 days of scaling spend.

08 — Omni-placement consistency

Same messaging thread visible on Meta, YouTube Shorts, TikTok, Google and email — visually distinct, thematically locked. Outcome: Aided recall lifts; retarget CTR climbs because the buyer has seen you five times, not once.

09 — Avatar-led creative matrix

3-5 buyer avatars (fashion enthusiast looking to stand out, gift-buyer for milestones, resort-traveler, returning loyalist, etc.) mapped to segmented audiences with tailored hooks per segment. Outcome: Each avatar gets its own winning creative — no one-size-fits-all averaging down CTR.

10 — Profit-first reporting

Weekly MER, POAS and contribution-margin review — not blended platform ROAS. Every scaling decision goes through the profit lens. Outcome: We surface the next growth lever before it shows up in the P&L.

11 — Lifecycle email + SMS

Welcome, abandoned-cart, post-purchase, winback, replenishment, VIP — timed to your actual purchase cadence, not generic templates. AI-assisted subject-line and send-time optimization. Outcome: Email/SMS drives 30-40% of revenue at 8-15x ROAS on mature accounts.

12 — Hook-angle testing cadence

20-30 net-new ad variants shipped per month across 3-5 angle categories — benefit-led, UGC, founder, comparison, offer. Outcome: Fresh winners are already producing before current top performers fatigue.

13 — Creator whitelisting

We source Hale Bob creators across fashion editors, lifestyle bloggers, premium-style communities, and resort/destination travel influencers, secure usage rights plus ad-account access, then run their content as Partnership Ads from their handle. Outcome: 25-40% lower prospecting CAC than brand-handle ads.

14 — AOV + 60-day LTV lift

Bundles (matching dress + accessories, full looks), free-shipping thresholds, free-gift thresholds (signature scarves), seasonal end-of-season clearance, ambassador/affiliate referral flows and cross-sell flows. Repeat-buyer rate is the moat. Outcome: +10-25% AOV; 60-day LTV climbs as subscription attach rate rises.

15 — Shopping + Search keyword mapping

Brand defense, category terms, long-tails ("clean ingredients / non-toxic / vegan / cruelty-free") and competitor conquest — feeding both paid and SEO simultaneously. Outcome: Highest-intent traffic at predictable blended CPA.

KEY DECISIONS

The four strategic calls that shaped Hale Bob’s 18-month run

✅

Diversified off single-channel dependence

In month 1 we moved Hale Bob from a Meta-heavy spend mix to a balanced engine — Meta (53%), Google + Bing (30.1%), Klaviyo (16.9%). When iOS attribution wobbled and Meta CPMs spiked in Q4, the Google + Klaviyo layers carried the quarter. No single channel can take the brand down anymore.

✅

Built the Klaviyo lifecycle engine from zero

Hale Bob had no lifecycle program when we kicked off. We migrated to Klaviyo in October and built every flow from scratch — welcome, browse + cart abandonment, post-purchase, win-back, seasonal. By Year 3 the program delivered 7-figure revenue at a 41.6% average open rate (70.9% peak in Feb).

✅

Shipped editorial creative on a monthly cadence

6–8 new hook concepts ship every month — lifestyle creator, UGC try-on, editorial print stories, founder POV, behind-the-print videos. Plus rotating creator content via Partnership Ads whitelisting. Same ROAS budget, fresh creative every 30 days = no fatigue, no CPM creep.

✅

Optimised to contribution margin, not platform ROAS

Platform-reported ROAS lies. We rebuilt Hale Bob's scorecard around true contribution margin and MER — landed cost, shipping, returns, paid spend, all tied to the Shopify P&L. The profitability floor has never been breached since December. That single discipline is why the +124.77% revenue lift was actually accretive.

WHAT HAPPENS WHEN YOU BOOK A CALL WITH US

A clear 3-step process — no pressure

STEP 01

Free 30-min discovery call

You walk us through your brand, current paid + email setup, and the #1 growth constraint. No slides, no pitch. 30 minutes.

STEP 02

Custom growth audit

Within 48h we send a recap + short audit: creative gaps, ad ideas, email flow coverage, and the biggest unlock for your next 90 days.

STEP 03

Decide if we're the right fit

If our ideas resonate, we do month to month execution. We only onboard brands we're confident we'll move the needle for.

Book your Free Growth Audit

AD TYPES · CREATIVE & COPY

The ad formats that actually move the needle for Hale Bob

Creative and copy are the biggest single lever on a fashion ad account — and they have to drive desire AND fit confidence. Below is the full map of ad formats we deploy across DTC fashion. Each format gets matched to a buying stage, a margin target, and a creative test cadence.

CREATIVE & COPY APPROACH

The creative principles we hold every ad to

🎁

Value-adding offers

Every ad makes an offer that adds value to the product — not a generic discount race.

⭐

Usage-focused reviews

Reviews show the best way to consume & compare products — answers the buyer's real question.

📣

Strong hooks + social validation

Constant testing of 32+ hooks and social proof drive down CPC + CPM and conversions up.

📊

Benefit-led differentiation

Copy reveals the main benefits that have a differential versus other brands in the category.

📅

Evergreen + promo cadence

Always-on evergreen creative with layered promotional pulses — not a pure discount diet.

Real ads from the work

Ads in the wild — with the creative notes under each

Creator & shoot emails

Creator-led try-of-product creative — the highest-converting Meta & email format for premium fashion. Hooks attention in 3 seconds with fit, fabric drape, and silhouettepe and movement.

Lifestyle heros

Hero-image lifestyle ad showing Hale Bob pieces styled in real-life moments — the brand in context. Drives saves + high-intent traffic on IG & FB.

Hale Bob call out creative

Product featured in & reviews from influencers and experts in the field framing positioned against the premium fashion category's biggest friction (fit problems, fabric quality, brand legacy, price-vs-quality tradeoff). Runs prospecting + consideration.

UGC + creator review ad

Creator video with overlaid 5-star customer review and quote — social proof + product demo in one creative. Punches above its weight on prospecting CPM.

Feature in ad

Benefit checklist (soft + lightweight, durable, free shipping over $100) paired with a hero photoshoot — fit + fabric proof + offer in a single creative for activewear prospecting.

Collection-led ad

Benefit checklist (soft + lightweight, durable, free shipping over $100) paired with a hero photoshoot — fit + fabric proof + offer in a single creative for activewear prospecting.

CREATIVE TYPES USED

The creative formats we cycle on the Hale Bob account

Creative is the single biggest lever on a DTC ad account — so we run a constant creative-creation loop with weekly feedback against ROAS and CPC data. Below is the active creative-style menu. Each brand runs 3–5 of these at a time, rotating based on what's winning and what's fatiguing.

📸

Product showcase

Elevated product-only shots — clean backgrounds, premium feel, packaging hero.

🎨

Lifestyle with overlays

Photoshoot-driven creative with benefit callouts and micro-copy overlaid for scannability.

📰

Press release & featured-in

"Featured in Forbes / Modern Retail etc." creative — borrowed authority.

🤝

Whitelisting (creator + customer)

Real content from influencers and customers — amplified with paid budgets.

✨

Features & benefits

Overlays and callouts that translate feature → benefit → outcome in under 3 seconds.

🎬

How-to & unboxing

Tutorial-style creative showing the product in use — great for education + retention.

📣

User-generated content (UGC)

Customer-shot content edited into paid creative — social-proof-first hook.

⚖️

Comparison (us vs. them)

Direct comparison creative — positions against the biggest friction points.

🎯

End cards & CTAs

Last-frame CTA cards engineered for click-through on video creative — tight copy, one action.

🛒

Catalog remarketing frames (DPA)

Branded frames layered on dynamic product ads - beats plain DPA on CTR + ROAS.

🙄

Problem + Solution

Hook the scroller with a problem they are experiencing and give them the solution/fix.

💡

And many more

The list and types of ad creative formats / hooks that are working constantly changing and expanding.

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TARGETING & AUDIENCE

Audience segmentation that actually holds efficiency at scale

Audience segmentation across Prospecting, Remarketing and Loyalty is what keeps ROAS holding as spend scales — and it's how Hale Bob hit 7×+ ROAS in 5 months and never missed targets since (now sustaining 10× ROAS / 15× ROI). Below is the current audience menu we use on the Hale Bob account — layered from cold to retention, across Meta + Google + TikTok.

👤

Custom audiences — website engagements

Page-view, add-to-cart, checkout-start, and time-on-site segments built from pixel + server-side events.

📣

Brand social engagement segments

Instagram + Facebook engagers, video viewers, and profile visitors — warm retargeting bedrock.

⭐

Whitelisting engagement segments

Audiences built off creator-post engagement — feeds both prospecting lookalikes and retargeting.

👥

Lookalike audiences

LAL built off highest-LTV customer cohorts, subscription repeaters, and top-AOV buyers — not generic purchaser LAL.

🔍

Keyword cluster ad groups

Google Search ad groups clustered by theme (problem, solution, brand, comparison).

🎯

Single-keyword ad groups (SKAGs/STAGs)

Balance high-value intent terms while alos using phrase & broad for discovery and scale.

🔁

RLSA — search & shopping

Remarketing Lists for Search Ads — bids up on engaged site visitors who repeat a category search.

🌐

GDN affinity & in-market

Google Display affinity + in-market audience targeting — tight cluster placements, not run-of-web.

⚙️

Restructured display remarketing

Layered display with creative tied to the page/category the visitor browsed — not generic brand creative.

🗂️

3rd-party data sources

Triple Whale, Northbeam + custom segment data — used to feed audience construction beyond platform-native.

🪭

Affiliate audiences

Once we build relationships with influencers, ambassadors and affiliates, we also delpy remarketing to their engagers and fans.

💡

And many more

With technology & tools moving at the speed of light, we are always testing new targeting options for our partners.

OFFERS & PROMOTIONS

The offer plays that move ROAS, NC-ROAS and new-customer revenue

Offers are the second-biggest lever on a fashion ad account after creative. They make or break traffic cost and require creativity, structured testing and close monitoring of both top-line KPIs and the downstream margin impact. These are the five we most often use to grow DTC fashion profitably.

🏷️

Limited / scarce product runs

Launch SKUs and collection drops with capped availability — drives urgency, feeds the email list, and lets us retarget non-converters at post-launch.

💰

First-purchase offer ($ or % off)

Structured first-purchase offer sized against contribution margin. Not a generic 20% off - so new-customer CAC stays inside target.

📅

Holiday & seasonal campaigns

Calendar-aligned campaign kits (Black Friday, Mother's Day, back-to-school) with creative, audience, & email.

🛍️

Merchant Center promotions

Google Merchant Center promotion badges — shows discount pricing in SERP without needing coupon-code redemption.

🔍

Ad extension promotions

Google Ads promotion + sitelink extensions that surface offer + category in SERP — lifts CTR on high-intent commercial queries.

RESULTS GENERATED FOR HALE BOB

Want results like these for your brand?

The KPIs we track: ROAS, ROI, MER, POAS, NC-ROAS, and LTV:CAC ratio. We've scaled dozens of DTC fashion profitably. See the full portfolio of beauty, F&B, supplements and CPG case studies below.

Book a call and ask us for more results

DELIVERABLES

What we shipped for the Hale Bob account

🎬

Creative production

Platform listing optimization, sponsored ads, ratings & reviews engine, and DTC offer coordination.

⚙️

Server-side tracking

Shopify + Meta CAPI + GA4 server events so iOS-loss doesn't nuke cold-traffic signal.

🤝

Whitelisting

Run paid from creator and customer handles for authentic social proof and lower CPMs.

🤗

Executive reporting

Cash-on-cash, contribution margin, new vs returning. A single dashboard the CEO can read in 60 seconds.

CLIENT WORDS

What apparel & fashion operators say

"124% revenue increase over the first 3 months on the same ad spend — they get our brand and the high-end fashion vertical."

High-end Fashion Partner

3-month engagement

"2.6× increase in new-customer ROAS in the first 6 months. Their playbook for comfort wear is dialled in."

Comfort Wear Brand

6-month engagement

"14× ROAS on new customers from a single limited drop campaign. Best campaign performance we've had."

Streetwear Brand

Limited drop campaign

We have seen over 10x growth since starting with them. They’ve helped us solidify our brand! Not only do their tactics work successfully to grow our business tremendously, but, they are also a pleasure to work with.

Samii

Founder, By Samii Ryan

Working with Top Growth Marketing rocked our socks! They are meticulous, pragmatic, and on top of everything — outside the box thinkers!

Alex

Founder, Pleasures Clothing

Book your free 25-min growth audit

Clients stay an average of 2+ years. Month-to-month — with a first-month money-back guarantee. See more reviews.

FREQUENTLY ASKED QUESTIONS

Hale Bob case study FAQ

Direct answers DTC fashion operators ask about scaling premium apparel, building lifecycle marketing engines, and running full-funnel paid media — before booking a growth call.

What kind of DTC brands do you typically work with?

We work with DTC fashion spending at least $100K/year on paid media, with a sweet spot between $100K and $25M in annual revenue. Verticals include supplements, beauty + skincare, beverages, food, snacks, household, and personal care.

What's the right channel mix for a premium DTC fashion brand?

Depends on margin and category. Beauty + supplement brands typically lean DTC-heavy (60-80% DTC) for margin protection and direct customer relationship. Beverage / snack / household lean more on Amazon + retail (50-50 or marketplace-heavy) because customers expect convenience. We build the mix against your contribution margin per channel.

How important is creative for premium fashion brands like Hale Bob?

Yes. We produce static ads, UGC-style video, and iteration variants in-house. You don't need to send us a shot list — we scope creative monthly against ad-fatigue data.

What's your approach to Klaviyo email marketing?

Flows first (welcome series, browse + cart abandonment, post-purchase cross-sell, win-back, seasonal). On Hale Bob, we built every lifecycle flow from scratch on Klaviyo since October 2022 — now driving 7-figure annual revenue with a 41.6% open rate and 70.9% peak open. Deliverability is everything: −73.6% spam rate, −22.8% bounce reductiong holidays), then 2-4 weekly campaigns segmented by purchase recency + intention/style preference. Email + SMS drive 30-40% of revenue on the Hale Bob account.

How do you measure success?

We track ad-account ROAS, blended new-customer CAC, contribution margin per order, and LTV cohorts. Every monthly report reconciles ad-platform numbers to your Shopify/financial P&L — no vanity ROAS.

Do you handle Amazon and marketplace strategy alongside DTC?

Yes. For Hale Bob we run a unified DTC + Amazon + Walmart strategy — paid social drives top-of-funnel awareness and Amazon captures bottom-of-funnel intent. We coordinate offer cadence so paid ads don't cannibalize retail margin.

Do you build full lifecycle marketing engines (Klaviyo, SMS) for Hale Bob?

High-ticket buyers ($1,000+ AOV) need 8-12 touchpoints before converting. We build long-form education flows (YouTube + email), creator-validated retargeting, and ambassador/affiliate channels alongside Meta + Google. The result is compounding ROAS as the same buyer is touched across channels — exactly how we hit 7-figure Klaviyo for Hale Bob.

How fast can you ramp a paid + lifecycle program from scratch?

Absolutely. We've launched everything from new SKUs to brand-level category extensions. Launch playbook: seed launch list 4 weeks out, paid social momentum at launch, post-launch winback + replenishment flows.

What platforms and tools did you use for the Hale Bob program?

Shopify, Klaviyo, Meta Ads Manager (the primary growth engine), Facebook Pixel + Custom Audiences, Lookalike Audiences from email engagement + Shopify customer lists, dynamic product ads, cart abandonment retargeting, and Google Shopping for bottom-funnel capture.