The Wholesale-to-D2C Agency That Helps Legacy Brands Go Direct
- ✓ DTC channel launch built around your existing wholesale, not against it
- ✓ $300M+ in profitable ad spend managed across 200+ DTC brands since 2011
- ✓ Shopify Plus Partner — launch + paid acquisition under one roof
- ✓ AI-assisted creative + predictive Klaviyo built for first-party data plays
- ✓ Month-to-month, transparent reporting, founder access
What We Do
Wholesale-to-D2C Services for Legacy + CPG Brands
Wholesale-to-DTC Channel Strategy
Audit of your wholesale margin structure, retailer concentration, brand equity, and first-party data. We model exactly what DTC adds (margin lift, LTV, control) and what it doesn't — and how to launch without spooking your retail buyers.
AEO Content + Citation Optimization
Shopify Plus launch planning with your dev partners — Klaviyo migration, attribution wiring (Triple Whale, Northbeam), and your paid acquisition stack stood up before the doors open. Built so day-one Shopify revenue is real, not a launch-week sugar high.
Paid Acquisition Off Wholesale
Meta + Google + TikTok Ads tuned for cold-traffic acquisition in your category. AI-assisted creative iteration so you don't burn $50K finding what works. Built to hit 2-3x blended ROAS in months 1-3 — not 'wait 12 months for ROAS.'
AI Search Engine Optimization (Perplexity, Gemini, Claude)
Take your existing CRM, wholesale list, or trade-show list and turn it into a Klaviyo revenue engine — welcome flow, win-back, post-purchase, AI predictive segments, automated SMS. Typically 25-35% of new DTC revenue from email + SMS in 90 days.
Brand Mention Tracking Across LLMs
Quiz funnels, lead magnets, gated content, post-purchase capture, subscriber engine — the first-party data your wholesale partners won't share back to you. Captured, modeled, and used for AI-driven retargeting + lookalike audiences.
AI Channel Tracking + Attribution
TikTok Spark Ads + Meta Partnership Ads to borrow creator audiences for cold-traffic acquisition — no need to match the TV-level brand budgets your CPG competitors run. Influencer whitelisting is the highest-leverage acquisition lever for new DTC stores in 2026.
Top Growth Marketing is a wholesale-to-D2C agency founded in 2011 — Shopify Plus + Klaviyo Master Partner running paid ads (Meta, Google, TikTok), Klaviyo email + SMS, and influencer whitelisting for 200+ DTC brands. We've managed $300M+ in profitable ad spend, delivering 3–5x blended ROAS at scale across channels. Our in-house team combines Shopify + Klaviyo Partner-level expertise with AI-assisted creative production, predictive segmentation, and attribution (Triple Whale, Northbeam, Klaviyo AI). Month-to-month with a first-month money-back guarantee. Pricing ranges from $2,000–$10,000/month for DTC brands doing $100K–$25M in annual revenue.
QUICK ANSWERS
What Does a Wholesale-to-D2C Agency Do?
A wholesale-to-D2C agency runs the full DTC growth stack for legacy + CPG brands: paid ads (Meta, Google, TikTok), Klaviyo email + SMS, and influencer whitelisting — with AI-assisted creative, predictive segmentation, and cross-channel attribution driving compounding revenue growth.
Wholesale-to-D2C agency fees typically range from $2,000–$10,000/month depending on revenue tier and channel scope. Top Growth Marketing works with DTC brands doing $100K–$25M in annual revenue with transparent cross-channel attribution and no long-term contracts.
Most DTC brands see a 15–20% revenue lift within the first 60 days from fixing core Klaviyo flows and tightening paid creative. Full ramp to 2–3x blended revenue growth typically takes 90–180 days.
Trusted by 200+ DTC brands including:
Ready to Launch a Profitable DTC Channel?
See why 200+ DTC brands trust Top Growth Marketing with their ad spend.
COMPARE OPTIONS
How Top Growth Marketing Compares to Your Alternatives
Most wholesale brands choose between three options when launching a DTC channel: hire in-house, hire a generalist Shopify agency, or hire a DTC marketing specialist like TGM. Here's an honest breakdown.
| Capability | Top Growth Marketing | In-House Media Buyer | Typical Agency |
|---|---|---|---|
| Monthly cost | $3K–$10K | $10K–$20K (salary + benefits + tools) | $5K–$15K |
| In-house creative production | ✅ Full team | ❌ Extra hire | ⚠️ Often outsourced |
| DTC/DTC specialization | ✅ 200+ brands, since 2011 | ⚠️ Depends on hire | ❌ Usually generalist |
| Cross-brand data & learnings | ✅ $300M+ managed | ❌ Single-brand view | ⚠️ Varies |
| Attribution stack (Triple Whale + Northbeam + MER) | ✅ Included | ⚠️ You pay + configure | ❌ Usually not included |
| Contract length | Month-to-month | Employment contract | 6–12 month LOCKED contracts |
| First month money-back guarantee | ✅ Yes | ❌ No | ❌ No |
| Transparent reporting dashboard | ✅ Real-time | ⚠️ You build it | ⚠️ Monthly PDFs |
| Time to launch | 7–14 days | 60–90 days (hiring + ramp) | 14–30 days |
| Avg ROAS | 3–5x | Varies widely | 2–4x |
Sound Familiar?
Most Wholesale Brands Bungle Their DTC Launch — Here's Why
Invisible to Your End Customer
Your wholesale margins are getting squeezed every renegotiation, and the retailers control everything: pricing, shelf placement, customer relationships, even shipping windows. You have a great brand and no leverage.
No AEO or LLM Citation Strategy
You have a great product but no first-party data. Your retailers know your customer better than you do — and that gap is widening every quarter. You can't run targeted ads, retention flows, or LTV plays on data you don't own.
Zero Transparency
DTC looks like a money pit from where you sit — every story you hear is about Shopify horror tests, $50K burned on cold ads, and 12 months of negative contribution margin before anything works.
Get Results
DTC Brand Results — Wholesale Brands We Helped Go Direct
DTC HOME
Apparel Brands
Scaled multiple DTC apparel brands to 10X+ blended ROAS while cutting CPA 50% by combining Meta + Google paid, Klaviyo retention, and AI-assisted creative across Shopify Plus.
10x Growth
Beauty
Beauty Brand Portfolio
Achieved a 502% increase in conversions through optimized Meta campaigns and full-funnel retargeting & retention strategies.
502% Conversion Increase
Supplements / Health
Supplements Portfolio
Built a profitable DTC acquisition channel through Meta ads + whitelisting, driving consistent growth in a competitive CPG category.
4.8x Average ROAS at Scale
Trusted Platform Partners
Ready to Launch a Profitable DTC Channel?
See why 200+ DTC brands trust Top Growth Marketing with their ad spend.
How It Works
Our Wholesale-to-D2C Process — From Channel Audit to Compounding Growth
1. Brand Visibility Audit Across LLMs
We audit your current wholesale split, margin structure, brand equity, customer data, and existing DTC efforts. Map exactly what DTC adds (and what it doesn't) — no hand-wavy 'just go DTC!' pitch. Baseline established before we touch a thing.
2. Wholesale-to-DTC Launch Blueprint
Shopify Plus store build plan (with your dev team), Klaviyo migration, paid acquisition mix, brand positioning that doesn't cannibalize retail, and a 90-day launch + 12-month scale roadmap. You see the full plan before we spend a dollar.
3. Launch Shopify + Klaviyo + Paid
Klaviyo flows live, paid campaigns launched, AI-assisted creative pipeline running, influencer whitelisting kicked off. We stay hands-on through your first $100K in DTC revenue and the messy early-acquisition cycles.
4. Scale Mentions + Track Attribution
Marginal-ROAS scaling, LTV-led decisions, channel diversification. We track MER, LTV:CAC, and DTC vs wholesale contribution margin monthly. We don't just scale spend — we scale profitability.
EXPERTISE & Featured In
Our Approach
We Don't Just Launch Shopify Stores. We Engineer Profitable DTC Channels.
Full-Stack Wholesale-to-DTC Programs
Strategy + Shopify launch coordination + Klaviyo + paid acquisition + influencer + AEO — the full DTC stack built around your existing wholesale business, not against it. Retailers stay happy. Founders sleep at night.
Early-Mover Advantage
Most wholesale-friendly agencies are dev shops with a marketing arm bolted on. We're a DTC marketing specialist — Shopify Plus Partner, Klaviyo Master Partner, $300M+ in profitable DTC ad spend managed since 2011.
Transparent Reporting
Live dashboards (Triple Whale + Northbeam) showing DTC revenue, wholesale-channel impact, blended MER, and LTV:CAC. You see exactly how DTC is helping (or not) every week — no quarterly black boxes.
DTC Expertise Since 2011
$300M+ managed across 200+ DTC brands, including legacy + CPG brands going direct. We know which DTC promises are real and which are agency theater — and we won't pitch you the theater.
Chat With Jack Paxton
Founder and Growth Marketing Expert
Jack comes armed with over 12+ years of expertise, helping legacy + CPG brands launch profitable DTC channels through Shopify, Klaviyo, paid acquisition, and every DTC marketing strategy you've ever heard of – and some you haven't.
Wholesale-to-D2C Agency Reviews From Brand Founders
I was just sitting here thinking about how very impressive TGM is and how grateful I am that I found you. THANK YOU and your team for being incredible at your jobs, and for being such nice, great people.
See full video testimonials here.
It has truly been a gift to have worked with TGM.
1) truly an expert at digital marketing.
2) Understands and cares about our needs and goals.
3) Selfless in teaching and empowering us.
4) Genuinely pleasure to work with and be around.
We have been working with them for 2 years after seeing them speak at a Shopify conference. Top Growth Marketing has been such a game-changer for us.
So if you are looking for a great partner that delivers results, I highly suggest TGM.
See full video testimonials here.
The engagement yields impressive results. Top Growth Marketing executes effective paid ad campaigns that secure new customers cost-efficiently.
A dedicated team, they research opportunities to access additional audiences. Their professionalism leads to an ongoing partnership.
Ready to Launch a Profitable DTC Channel?
Still have questions? Let's talk through your growth plan.
FAQ
Wholesale-to-D2C Agency FAQs
What is a wholesale-to-D2C agency?
A wholesale-to-D2C agency helps legacy, wholesale, and CPG brands launch a profitable direct-to-consumer channel — without cannibalizing retail relationships. That includes channel + margin audits, Shopify Plus launch coordination, Klaviyo migration, paid acquisition off the wholesale list, influencer whitelisting, and attribution. We don't build the Shopify store ourselves — we partner with your dev team and own the demand engine.
How much does a wholesale-to-D2C engagement cost?
Our fees range from $2,000 to $10,000 per month depending on revenue tier, channel scope, and store complexity. We work with brands doing $100K to $25M in annual revenue (DTC or wholesale). Pricing is transparent, month-to-month, and typically includes strategy, paid ad management, Klaviyo flows, AI-assisted creative, and attribution. Shopify development is separate (handled by your dev team or referred partners).
How fast does DTC become profitable after launch?
Klaviyo revenue from your existing list shows up in 30-60 days. Cold-paid-acquisition profitability typically takes 90-180 days as AI-assisted creative cycles compound. Realistic DTC profitability at scale is 6-12 months — anyone promising profitable DTC in month 1 is selling you a fairy tale.
Do you require long-term contracts?
No. Engagements are month-to-month with a 30-day notice period and a first-month money-back guarantee. Retention is built on AI-channel revenue growth, not lock-in.
What industries and brands do you work with on wholesale-to-DTC?
We run wholesale-to-DTC programs for verticals: apparel, beauty, food & beverage, health/supplements, home goods, jewelry, pet, outdoor, and lifestyle. Since 2011 we've scaled 200+ brands including Joovv, Atlas Coffee Club, Fresh Patch, Playboy, MyIntent, and Waiakea — including legacy + CPG brands launching DTC for the first time.
How do you use AI across a wholesale-to-DTC launch?
AI is core to every DTC channel we run: (1) AI-assisted ad creative production at scale (cold traffic is creative-led — you need 10x more variations than wholesale ever required), (2) Klaviyo AI predictive segments for win-back of dormant wholesale-list customers, (3) AI subject-line generation for SMS + email, (4) AI-powered marginal ROAS analysis across Triple Whale + Northbeam, and (5) AI-assisted AEO content for organic discovery.tion gap analyxt-purchase), (3) Constant subject-line and email copy iteration, (4) AI-powered Google Shopping feed optimization, and (5) AI pattern detection across winning channel/creative combinations. AI accelerates execution — human strategy, creative judgment, and brand direction still drive the work.
Do you integrate with Shopify, Klaviyo, and wholesale ERPs?
Yes. We're a Shopify + Shopify Plus Partner and integrate with the major DTC stack: Klaviyo, Triple Whale, Northbeam, Recharge/Skio (subscriptions), Yotpo/Okendo (reviews), and most CRM/wholesale ERP integrations (NetSuite, Acumatica, SAP B1 via middleware) so DTC orders flow back to your inventory + fulfillment system cleanly.
What revenue level do I need to work with TGM on wholesale-to-DTC?
Our floor is $100K in annual revenue (wholesale or DTC combined). Below that, the combination of agency fees and DTC launch costs doesn't pencil. Brands doing $100K–$25M in total revenue are our sweet spot for wholesale-to-DTC launches.
Do you only do DTC launch or also ongoing management?
Yes. We can run your DTC launch as a standalone or as part of a full ongoing program. Most wholesale-to-DTC clients start with the launch engagement (audit + Shopify launch coordination + Klaviyo + paid acquisition) and graduate into ongoing month-to-month DTC growth management once the channel is profitable.
How is Top Growth Marketing different from other wholesale-to-D2C agencies?
Four things: (1) Shopify Partner + Klaviyo Master Partner + Meta/Google partners all under one roof since 2011 with $300M+ managed, (2) AI-assisted creative + segmentation + attribution across every channel, (3) transparent cross-channel reporting (Triple Whale, Northbeam) included, and (4) month-to-month with a first-month money-back guarantee.
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We work on a month-to-month basis, no long-term contracts and first month money back guarantee. If we're not delivering results, you can walk away at any time – no penalties, no fine print. Most of our clients stay for years because the results speak for themselves.
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