The Performance Max Agency That Scales DTC Brands Past $1M/Month
- ✓ PMax run at asset-group level, not one catch-all campaign
- ✓ $336M+ in profitable ad spend managed since 2011
- ✓ 218+ DTC brands scaled with 3-5x average ROAS
- ✓ Brand traffic excluded so PMax is measured on new customers
- ✓ Channel and search-term visibility pulled out of the black box
What We Do
Performance Max Management Services for eCommerce Brands
Search & Keyword Strategy
Asset groups split by margin tier and product theme rather than one catch-all campaign — each with its own headlines, images, video and search themes, so you can read performance per group instead of guessing at a single blended ROAS.
Shopping & Merchant Center Optimization
The feed is the targeting in PMax. We rewrite product titles, set custom labels for margin and seasonality, and segment listing groups so your best-margin SKUs get budget instead of whatever Google finds cheapest to sell.
YouTube & Demand Gen Advertising
Left alone, PMax drifts spend into cheap Display and Discover inventory. We supply real video assets, monitor the channel split, and use asset-group structure and placement exclusions to keep budget on inventory that actually converts.
Remarketing & Customer Match
Audience signals are a hint to PMax, not a target — so we treat them that way. Customer Match lists, cart and view-item segments and suppression lists steer the model early, then get pruned once conversion data can carry the campaign on its own.
Performance Max Campaigns
Brand exclusions applied and the New Customer Acquisition goal configured with a real new-customer value — so PMax stops harvesting people who were already going to buy and gets judged on incremental revenue instead.
Tracking & Attribution
PMax hides its own homework. We pull channel-level and asset-group-level performance out via scripts and the Google Ads API, surface the search terms PMax is buying, and reconcile it against GA4 and Triple Whale so the numbers survive scrutiny.
Top Growth Marketing is a DTC-focused Performance Max agency founded in 2011 that has managed $336M+ in ad spend across 218+ eCommerce brands, delivering 3–5x average ROAS. We combine Google Search, Shopping, Performance Max, and YouTube strategy, in-house creative production, and multi-layer attribution (Performance Max Conversions API, Triple Whale, Northbeam) on a month-to-month basis with a first-month money-back guarantee. Pricing ranges from $2,000–$10,000/month for brands spending $5K–$500K+/month on ads.
QUICK ANSWERS
What Does a Performance Max Agency Do?
A Performance Max agency manages the full Performance Max funnel for direct-to-consumer brands — from audience research and creative strategy to campaign setup, testing, and scaling. Top Growth Marketing has managed $336M+ in ad spend across 218+ DTC brands, running Performance Max campaigns that drive profitable customer acquisition at scale.
Performance Max agency fees typically range from $2,000–$10,000/month depending on ad spend and scope. Top Growth Marketing works with DTC brands spending $5K–$500K/month on ads, offering performance-focused management with transparent reporting and no long-term contracts.
Most DTC brands see initial data within the first 2–4 weeks as campaigns enter the learning phase. Meaningful ROAS improvements typically emerge at weeks 4–6 once creative testing identifies winning angles. Top Growth Marketing's structured 30-60 day onboarding accelerates this timeline with proven DTC frameworks from day one.
Trusted by 218+ eCommerce brands including:
Ready to Scale Your Brand with Performance Max?
See why 218+ DTC brands trust Top Growth Marketing with their ad spend.
COMPARE OPTIONS
How Top Growth Marketing Compares to Your Alternatives
Performance Max is easy to launch and hard to run well, which is why so many accounts stall at one campaign and a default feed. Here is an honest breakdown of running it in-house, handing it to a generalist agency, or bringing in a DTC specialist.
| Capability | Top Growth Marketing | In-House Media Buyer | Typical Agency |
|---|---|---|---|
| Monthly cost | $3K–$10K | $10K–$20K (salary + benefits + tools) | $5K–$15K |
| In-house creative production | ✅ Full team | ❌ Extra hire | ⚠️ Often outsourced |
| DTC/eCommerce specialization | ✅ 218+ brands, since 2011 | ⚠️ Depends on hire | ❌ Usually generalist |
| Cross-brand data & learnings | ✅ $336M+ managed | ❌ Single-brand view | ⚠️ Varies |
| Attribution (GA4 + Triple Whale + Northbeam + MER) | ✅ Included | ⚠️ You pay + configure | ❌ Usually not included |
| Contract length | Month-to-month | Employment contract | 6–12 month LOCKED contracts |
| First month money-back guarantee | ✅ Yes | ❌ No | ❌ No |
| Transparent reporting dashboard | ✅ Real-time | ⚠️ You build it | ⚠️ Monthly PDFs |
| Time to launch | 7–14 days | 60–90 days (hiring + ramp) | 14–30 days |
| Avg ROAS | 3–5x | Varies widely | 2–4x |
Sound Familiar?
Most Performance Max Agencies Are Wasting Your Money
Declining ROAS
Your PMax ROAS looks fine on the surface, but most of it is branded search being re-bought. Nobody has excluded brand terms, so the campaign takes credit for customers you already had.
No Clear Strategy
Everything sits in one PMax campaign with one asset group and the default feed. There is no way to tell which products, creatives or channels are working, so every optimisation is a budget change made on a hunch.
Zero Transparency
You ask where the spend went and get told it is not visible in Performance Max. It is visible — through scripts, the Google Ads API and search-term reporting — if the agency bothers to pull it.
Get Results
What Performance Max Has Done for These DTC Brands
Medical / Wellness
Joovv
Scaled high-ticket sales ($1K–$7K products) with Google Search + Shopping + YouTube driving hyper-targeted, high-intent traffic into a multi-touch buying cycle.
8.3x Blended ROAS
Home / Bedding
Hampton
6x revenue in 6 months for a luxury bedding brand by combining Google Shopping, Performance Max, and remarketing with a tightly structured Search account.
6x Revenue Growth in 6 Months
DTC Apparel
Apparel Brand
Scaled multiple DTC apparel brands to 7X+ blended ROAS combining Google Shopping feed optimization, Performance Max asset groups, and branded Search coverage.
7X+ ROAS & 50% Lower CPA
Trusted Platform Partners
Ready to Scale Your Brand with Performance Max?
See why 218+ DTC brands trust Top Growth Marketing with their ad spend.
How It Works
Our Performance Max Management Process — From First Call to Profitable Scale
1. Account & Feed Audit
We audit what PMax is really buying: brand vs non-brand split, channel distribution, asset-group structure, Merchant Center disapprovals, and whether your conversion values reflect margin or just revenue.
2. Keyword + Campaign Blueprint
We rebuild the structure: asset groups by margin tier and product theme, listing groups mapped to custom labels, brand exclusions in place, and a standard branded Search campaign carved out so PMax is not competing with your own brand terms.
3. Launch + Learning Phase
New asset groups go live with fresh creative and audience signals, then we leave the bid strategy alone for two to three weeks. PMax punishes constant tinkering during the learning phase, so we hold structure steady and let conversion data accumulate.
4. Scale & Protect Profitability
Once an asset group proves out, budget moves in 20% steps, target ROAS is loosened deliberately rather than yanked, losing SKUs are relabelled out of the feed, and campaign-level negatives keep the model off queries that never convert.
EXPERTISE & Featured In
Our Approach
We Don't Just Run Performance Max. We Engineer Growth.
Full-Funnel Strategy
Performance Max is not a set-and-forget campaign type — it is a model you feed. The inputs you control are structure, feed quality, creative volume and conversion values. We treat those four as the job, and let Google's bidding do the part it is genuinely good at.
Ad Copy & Asset Engineering
Every asset group ships with the full complement Google asks for — headlines, long headlines, descriptions, images across all three aspect ratios, a logo set and real video. Asset groups starved of assets get throttled, and most accounts we inherit are starved.
Transparent Reporting
Live dashboard and weekly reports with real strategy - not vanity numbers. You'll always know exactly what your ad dollars are doing and why we're making the decisions we make.
DTC Expertise Since 2011
We've managed $336M+ in eCom ad spend. We know what works for DTC brands at every stage - from first sale to eight figures.
Chat With Jack Paxton
Founder and Growth Marketing Expert
Jack comes armed with over 12+ years of expertise, propelling eCommerce brands to new levels of profitability through every marketing strategy you've ever heard of – and some you haven't.
Performance Max Agency Reviews From DTC Brand Founders
I was just sitting here thinking about how very impressive TGM is and how grateful I am that I found you. THANK YOU and your team for being incredible at your jobs, and for being such nice, great people.
See full video testimonials here.
It has truly been a gift to have worked with TGM.
1) truly an expert at digital marketing.
2) Understands and cares about our needs and goals.
3) Selfless in teaching and empowering us.
4) Genuinely pleasure to work with and be around.
We have been working with them for 2 years after seeing them speak at a Shopify conference. Top Growth Marketing has been such a game-changer for us.
So if you are looking for a great partner that delivers results, I highly suggest TGM.
See full video testimonials here.
The engagement yields impressive results. Top Growth Marketing executes effective paid ad campaigns that secure new customers cost-efficiently.
A dedicated team, they research opportunities to access additional audiences. Their professionalism leads to an ongoing partnership.
Ready to Scale Your Brand with Performance Max?
Still have questions? Let's talk through your growth plan.
FAQ
Performance Max Agency FAQs
What does a Performance Max agency do?
A Performance Max agency manages paid advertising campaigns on Google's network — Search, Shopping, Performance Max, YouTube, and Display — for brands that want to acquire customers profitably. At Top Growth Marketing we handle keyword strategy, Merchant Center and feed optimization, campaign structure, bid management, creative/copy, attribution, and daily optimization — focused on DTC eCommerce brands doing $100K–$25M in annual revenue on Google.
How much do your Performance Max management services cost?
Our fees range from $2,000 to $10,000 per month depending on ad spend volume and scope. We work with brands spending $10K to $500K+ per month on Performance Max. Pricing is transparent, month-to-month, and includes keyword strategy, Shopping feed optimization, media buying, and attribution — no surprise add-ons.
How quickly will I see results from Performance Max?
Performance Max typically shows signal faster than paid social because of search intent. Expect early signal (lower CPCs, improved quality scores, initial conversions) in the first 1–2 weeks, and meaningful ROAS in 3–6 weeks. Shopping and Performance Max campaigns need a 2–3 week learning phase. If month one doesn't deliver, our money-back guarantee kicks in.
Do you require long-term contracts?
No. All engagements are month-to-month with a 30-day notice period. We back the work with a first-month money-back guarantee. Our retention is built on performance, not lock-in.
What industries and brands do you specialize in?
We specialize exclusively in DTC and eCommerce: apparel, beauty, food & beverage, health/supplements, home goods, jewelry, pet, and lifestyle. Since 2011 we've scaled 218+ brands, including Fresh Patch, Home Chef, Atlas Coffee Club, MyIntent, Waiakea, and Waterbox across Performance Max and paid social.
What types of Performance Max campaigns do you run?
We manage the full Google stack: Search (branded + non-branded keywords), Shopping (Standard + Performance Max), YouTube (video + Demand Gen), Display/Remarketing, and Merchant Center feed optimization. For most DTC brands the mix is ~60% Shopping/PMax, ~25% Search, ~15% YouTube + Display — tuned based on margin and product category.
How do you handle Performance Max tracking and attribution?
We run a multi-layer stack: GA4 + enhanced conversions, Performance Max conversion imports, and post-purchase attribution via Triple Whale or Northbeam. This gives you a view of both click-path and incremental ROAS — so you're not relying on Google's self-reported numbers alone.
What is the minimum Performance Max spend to work with TGM?
$10,000/month in Performance Max spend is our floor. Below that, the combination of agency fees and the click-cost volume needed for meaningful optimization doesn't work in your favor. Brands spending $10K–$500K/month are our sweet spot.
Do you also run Facebook Ads, email, or other channels?
Yes — we offer Meta Ads, TikTok Ads, Klaviyo email/SMS, and organic social as separate services. Many clients run Google + Meta together for full-funnel coverage. We're full-stack DTC growth, not just Google.
How is Top Growth Marketing different from other Performance Max agencies?
Four things: (1) DTC specialization since 2011 with $336M+ in spend managed across Google and Meta, (2) certified Google Partner with deep experience in Shopping and Performance Max, (3) transparent attribution with GA4 + Triple Whale/Northbeam included, and (4) month-to-month with a first-month money-back guarantee.
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We work on a month-to-month basis, no long-term contracts and first month money back guarantee. If we're not delivering results, you can walk away at any time – no penalties, no fine print. Most of our clients stay for years because the results speak for themselves.
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