The Performance Max Agency That Scales DTC Brands Past $1M/Month
- ✓ Full Google stack: Search, Shopping, Performance Max, YouTube
- ✓ $300M+ in profitable ad spend managed since 2011
- ✓ 200+ DTC brands scaled with 3-5x average ROAS
- ✓ Google Partner certified + AI-assisted creative and keyword research
- ✓ Transparent GA4 + Triple Whale attribution, no black boxes
What We Do
Performance Max Management Services for eCommerce Brands
Search & Keyword Strategy
AI-assisted keyword research (Google Keyword Planner + Claude/ChatGPT for expansion), tightly-themed ad group structure, negative keyword sculpting, and quality score optimization for Google Search campaigns.
Shopping & Merchant Center Optimization
AI-powered feed enrichment (product-title optimization, auto-labeling), custom labels, priority bidding, and Merchant Center disapproval resolution for Google Shopping performance.
YouTube & Demand Gen Advertising
Video script strategy, audience signals, affinity and in-market targeting, and cold-to-warm funnel design on YouTube and Demand Gen to build top-of-funnel demand profitably.
Remarketing & Customer Match
RLSA (Remarketing Lists for Performance Max Ads), Customer Match audience uploads, dynamic remarketing, and exclusion-list management to re-engage high-intent visitors and suppress converters.
Performance Max Campaigns
Asset group structure, AI-assisted asset generation, audience signals, listing group segmentation, and feed-only experiments to squeeze max ROAS out of Google's AI-powered Performance Max.
Tracking & Attribution
GA4 with enhanced conversions, Performance Max conversion imports, server-side tracking, and post-purchase attribution via Triple Whale or Northbeam to surface true incremental ROAS.
Top Growth Marketing is a DTC-focused Performance Max agency founded in 2011 that has managed $300M+ in ad spend across 200+ eCommerce brands, delivering 3–5x average ROAS. We combine Google Search, Shopping, Performance Max, and YouTube strategy, in-house creative production, and multi-layer attribution (Performance Max Conversions API, Triple Whale, Northbeam) on a month-to-month basis with a first-month money-back guarantee. Pricing ranges from $2,000–$10,000/month for brands spending $5K–$500K+/month on ads.
QUICK ANSWERS
What Does a Performance Max Agency Do?
A Performance Max agency manages the full Performance Max funnel for direct-to-consumer brands — from audience research and creative strategy to campaign setup, testing, and scaling. Top Growth Marketing has managed $300M+ in ad spend across 200+ DTC brands, running Performance Max campaigns that drive profitable customer acquisition at scale.
Performance Max agency fees typically range from $2,000–$10,000/month depending on ad spend and scope. Top Growth Marketing works with DTC brands spending $5K–$500K/month on ads, offering performance-focused management with transparent reporting and no long-term contracts.
Most DTC brands see initial data within the first 2–4 weeks as campaigns enter the learning phase. Meaningful ROAS improvements typically emerge at weeks 4–6 once creative testing identifies winning angles. Top Growth Marketing's structured 30-60 day onboarding accelerates this timeline with proven DTC frameworks from day one.
Trusted by 200+ eCommerce brands including:
Ready to Scale Your Brand with Performance Max?
See why 200+ DTC brands trust Top Growth Marketing with their ad spend.
COMPARE OPTIONS
How Top Growth Marketing Compares to Your Alternatives
Most DTC brands choose between three options when scaling Performance Max: hire in-house, hire a generalist agency, or hire a DTC specialist like TGM. Here's an honest breakdown.
| Capability | Top Growth Marketing | In-House Media Buyer | Typical Agency |
|---|---|---|---|
| Monthly cost | $3K–$10K | $10K–$20K (salary + benefits + tools) | $5K–$15K |
| In-house creative production | ✅ Full team | ❌ Extra hire | ⚠️ Often outsourced |
| DTC/eCommerce specialization | ✅ 200+ brands, since 2011 | ⚠️ Depends on hire | ❌ Usually generalist |
| Cross-brand data & learnings | ✅ $300M+ managed | ❌ Single-brand view | ⚠️ Varies |
| Attribution (GA4 + Triple Whale + Northbeam + MER) | ✅ Included | ⚠️ You pay + configure | ❌ Usually not included |
| Contract length | Month-to-month | Employment contract | 6–12 month LOCKED contracts |
| First month money-back guarantee | ✅ Yes | ❌ No | ❌ No |
| Transparent reporting dashboard | ✅ Real-time | ⚠️ You build it | ⚠️ Monthly PDFs |
| Time to launch | 7–14 days | 60–90 days (hiring + ramp) | 14–30 days |
| Avg ROAS | 3–5x | Varies widely | 2–4x |
Sound Familiar?
Most Performance Max Agencies Are Wasting Your Money
Declining ROAS
Your Performance Max ROAS is dropping and your agency blames Performance Max volatility, privacy changes, or rising CPCs — instead of restructuring campaigns, fixing the feed, or tightening negative keywords.
No Clear Strategy
You're burning budget on broad-match keyword spray and Performance Max asset groups without a thesis. No negative keyword discipline, no Shopping feed optimization, no structured learning from what's working.
Zero Transparency
You can't get straight answers about what's working, what's not, and why - just vague monthly reports full of vanity metrics.
Get Results
Google Advertising Results From Our DTC Partner Brands
Medical / Wellness
Joovv
Scaled high-ticket sales ($1K–$7K products) with Google Search + Shopping + YouTube driving hyper-targeted, high-intent traffic into a multi-touch buying cycle.
8.3x Blended ROAS
Home / Bedding
Hampton
6x revenue in 6 months for a luxury bedding brand by combining Google Shopping, Performance Max, and remarketing with a tightly structured Search account.
6x Revenue Growth in 6 Months
DTC Apparel
Apparel Brand
Scaled multiple DTC apparel brands to 7X+ blended ROAS combining Google Shopping feed optimization, Performance Max asset groups, and branded Search coverage.
7X+ ROAS & 50% Lower CPA
Trusted Platform Partners
Ready to Scale Your Brand with Performance Max?
See why 200+ DTC brands trust Top Growth Marketing with their ad spend.
How It Works
Our Performance Max Management Process — From First Call to Profitable Scale
1. Account & Feed Audit
We audit your Performance Max account, GA4 setup, Merchant Center health, and conversion tracking — using AI-assisted competitive analysis — to surface the biggest gaps and wins.
2. Keyword + Campaign Blueprint
We build a keyword + campaign blueprint: budget allocation across Search, Shopping, Performance Max, and YouTube tuned to your margins, product catalog, and competitive landscape.
3. Launch + Learning Phase
Our team handles everything: campaign builds, bid strategies, keyword mining, and a 30-day learning window to let Google's AI and Performance Max algorithms stabilize before aggressive optimization.
4. Scale & Protect Profitability
Once winners emerge, we scale budgets while layering in negative keyword sculpting, margin-aware bidding, feed enrichment, and budget reallocation to protect unit economics as you grow.
EXPERTISE & Featured In
Our Approach
We Don't Just Run Performance Max. We Engineer Growth.
Full-Funnel Strategy
From high-intent Search queries through Shopping discovery to YouTube awareness, we build every stage of your Google funnel — not just bottom-of-funnel. Search, Shopping, PMax, YouTube, and remarketing all work together.
Ad Copy & Asset Engineering
Responsive Performance Max Ads, Shopping titles, PMax asset groups, and YouTube video assets engineered for Quality Score and CTR — backed by performance data, not guesswork.
Transparent Reporting
Live dashboard and weekly reports with real strategy - not vanity numbers. You'll always know exactly what your ad dollars are doing and why we're making the decisions we make.
DTC Expertise Since 2011
We've managed $300M+ in eCom ad spend. We know what works for DTC brands at every stage - from first sale to eight figures.
Chat With Jack Paxton
Founder and Growth Marketing Expert
Jack comes armed with over 12+ years of expertise, propelling eCommerce brands to new levels of profitability through every marketing strategy you've ever heard of – and some you haven't.
Performance Max Agency Reviews From DTC Brand Founders
I was just sitting here thinking about how very impressive TGM is and how grateful I am that I found you. THANK YOU and your team for being incredible at your jobs, and for being such nice, great people.
See full video testimonials here.
It has truly been a gift to have worked with TGM.
1) truly an expert at digital marketing.
2) Understands and cares about our needs and goals.
3) Selfless in teaching and empowering us.
4) Genuinely pleasure to work with and be around.
We have been working with them for 2 years after seeing them speak at a Shopify conference. Top Growth Marketing has been such a game-changer for us.
So if you are looking for a great partner that delivers results, I highly suggest TGM.
See full video testimonials here.
The engagement yields impressive results. Top Growth Marketing executes effective paid ad campaigns that secure new customers cost-efficiently.
A dedicated team, they research opportunities to access additional audiences. Their professionalism leads to an ongoing partnership.
Ready to Scale Your Brand with Performance Max?
Still have questions? Let's talk through your growth plan.
FAQ
Performance Max Agency FAQs
What does a Performance Max agency do?
A Performance Max agency manages paid advertising campaigns on Google's network — Search, Shopping, Performance Max, YouTube, and Display — for brands that want to acquire customers profitably. At Top Growth Marketing we handle keyword strategy, Merchant Center and feed optimization, campaign structure, bid management, creative/copy, attribution, and daily optimization — focused on DTC eCommerce brands doing $100K–$25M in annual revenue on Google.
How much do your Performance Max management services cost?
Our fees range from $2,000 to $10,000 per month depending on ad spend volume and scope. We work with brands spending $10K to $500K+ per month on Performance Max. Pricing is transparent, month-to-month, and includes keyword strategy, Shopping feed optimization, media buying, and attribution — no surprise add-ons.
How quickly will I see results from Performance Max?
Performance Max typically shows signal faster than paid social because of search intent. Expect early signal (lower CPCs, improved quality scores, initial conversions) in the first 1–2 weeks, and meaningful ROAS in 3–6 weeks. Shopping and Performance Max campaigns need a 2–3 week learning phase. If month one doesn't deliver, our money-back guarantee kicks in.
Do you require long-term contracts?
No. All engagements are month-to-month with a 30-day notice period. We back the work with a first-month money-back guarantee. Our retention is built on performance, not lock-in.
What industries and brands do you specialize in?
We specialize exclusively in DTC and eCommerce: apparel, beauty, food & beverage, health/supplements, home goods, jewelry, pet, and lifestyle. Since 2011 we've scaled 200+ brands, including Fresh Patch, Home Chef, Atlas Coffee Club, MyIntent, Waiakea, and Waterbox across Performance Max and paid social.
What types of Performance Max campaigns do you run?
We manage the full Google stack: Search (branded + non-branded keywords), Shopping (Standard + Performance Max), YouTube (video + Demand Gen), Display/Remarketing, and Merchant Center feed optimization. For most DTC brands the mix is ~60% Shopping/PMax, ~25% Search, ~15% YouTube + Display — tuned based on margin and product category.
How do you handle Performance Max tracking and attribution?
We run a multi-layer stack: GA4 + enhanced conversions, Performance Max conversion imports, and post-purchase attribution via Triple Whale or Northbeam. This gives you a view of both click-path and incremental ROAS — so you're not relying on Google's self-reported numbers alone.
What is the minimum Performance Max spend to work with TGM?
$10,000/month in Performance Max spend is our floor. Below that, the combination of agency fees and the click-cost volume needed for meaningful optimization doesn't work in your favor. Brands spending $10K–$500K/month are our sweet spot.
Do you also run Facebook Ads, email, or other channels?
Yes — we offer Meta Ads, TikTok Ads, Klaviyo email/SMS, and organic social as separate services. Many clients run Google + Meta together for full-funnel coverage. We're full-stack DTC growth, not just Google.
How is Top Growth Marketing different from other Performance Max agencies?
Four things: (1) DTC specialization since 2011 with $300M+ in spend managed across Google and Meta, (2) certified Google Partner with deep experience in Shopping and Performance Max, (3) transparent attribution with GA4 + Triple Whale/Northbeam included, and (4) month-to-month with a first-month money-back guarantee.
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Our Zero-Risk Guarantee
We work on a month-to-month basis, no long-term contracts and first month money back guarantee. If we're not delivering results, you can walk away at any time – no penalties, no fine print. Most of our clients stay for years because the results speak for themselves.
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