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Printing Fly - Adwords Strategy

Group 1598

The Challenge

Printing Fly was a new local business with little leads and no existing industry list. Located in central Los Angeles there was a lot of competition for local print companies in the area. Find the industries that are still using print instead of digital.

 

The Solution

Run highly geo-targeted ads broken out into granular industries with custom messaging and incentives. Improve the websites conversion rate to acquire leads for phone calls to make the service more personal to customers and increase customer retention.

 

Printing Fly Adwords Strategy illustration

Website Traffic

%

Website Generated Leads

Day Turnaround

Strategy

Adwords Ads

Utilize zip code + radius targeting and day parting to display relevant ads while store was open and business owners are searching for print solutions.

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Ad Detailing

Used customized niche specific ads and ad extensions to maximize space at the top of search results. In depth keyword research for print solution searches.

Website Optimization

Added more opt-in's to category pages, optimized user flow with heat-map tracking.

Printing Fly Digital Strategy

Best Perfoming Ads

  • Search (SEM) Ads 60%60%
  • Social Ads 10%10%
  • Website Optimization 20%20%
  • Sales Funnel Optimization 10%10%
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Summary

This project was a great success in launching a new brick and mortar business while leveraging a website and search ads to get new customers in the door. The combination of quality search ads and an optimized lead funnel lead to the success of this project.

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