Running Google ads for small business can be a daunting task with a limited budget. Read this article to find out if it’s worth it.
Negative keywords are a powerful way to keep your ads focused on relevant, high-performing search terms. Avoid wasting money on irrelevant traffic by selecting the words that are most likely to trigger your ads.
Discovery ads appear in multiple high-visibility Google feeds. See how we use them to create new ad experiences that generate demand.